This is me...

I’m a UX Researcher based in Toronto, with a background in Psychology, Education, and a Master’s in UX Design. My passion lies in understanding customers and making informed, research-backed decisions.

​

Before moving into UX research, I worked as a Special Education Teacher and Behavior Therapist, where I developed a strong foundation in observation, empathy, and inclusive design. My experience in those roles, combined with qualitative research for my Master’s thesis, taught me the value of listening closely to users and understanding their needs from diverse perspectives.

​

I use a mix of qualitative and quantitative research methods such as interviews, usability testing, surveys, and journey mapping to uncover insights that shape better product experiences. I’m particularly drawn to complex systems where thoughtful design can improve both user satisfaction and overall efficiency.

I bring extensive cross-collaboration experience, working with multidisciplinary teams across time zones and cultural contexts. At IBM, I regularly collaborate with teams in India, Dublin, and the U.S., partnering closely with designers and product managers to ensure alignment on research goals and drive toward impactful outcomes. My earlier experience working as a Teacher  in Dubai further strengthened my ability to navigate diverse perspectives, as I worked with educators, parents, and internal stakeholders. This has equipped me with strong communication, coordination, and facilitation skills that are essential for delivering actionable, user-centered insights.

​​​

Outside of work, I enjoy reading fiction, visiting museums, exploring new crafts, planning my next trip, and watching international films, especially Korean and Iranian cinema.